unspurious.

A growing library of statistical illusions & everyday data mistakes

Data that tells the truth. Conclusions that don't.

Each illusion here is a way for flawless arithmetic to walk you confidently to the wrong answer — explained slowly, with figures you can poke. Alongside them sit hands-on tools and longer articles.

28 ILLUSIONS · 6 INTERACTIVE TOOLS · 6 MECHANISM FAMILIES

The genre, in one picture One dataset, two true statements, opposite advice — illusion № 1
WHAT THE TOTAL SAYS ↗
Fig. 0 — Why this library exists. Nothing here is miscounted, mistyped or faked. Every illusion is built from correct numbers — which is exactly what makes them dangerous, and exactly why a spreadsheet can never referee them for you.

How to read the library

Same trap, different costumes

Statistical illusions are not exotic. They decide drug approvals, court verdicts, league tables, hiring rounds and headlines — and they survive because each is built from numbers that are individually, checkably true. The lie lives in the step from number to conclusion.

The library is organised by mechanism rather than by field, because the same trap resurfaces everywhere wearing different clothes: an illusion of aggregation looks the same in a hospital and a ballpark. Each illusion opens with an interactive figure where it happens in front of you — one toggle, two honest readings. Throughout, the colour claret marks the misleading reading, and each one closes with the question that would have saved you, collected at the bottom of this page as a pocket checklist. New illusions are added as they're written; the dashed cards are next in the queue.

The tools

Play with the deceptions yourself

Five hands-on instruments for committing — and catching — statistical sleights of hand. No reading required; just poke.

The library

Ways to be honestly wrong

The full set of illusions, grouped by the mechanism that powers them. Each is a self-contained explainer with an interactive figure.

The inference illusions
Tests, probabilities and p-values read backwards.
№ 5

The Base-Rate Fallacy

The test is 99% accurate, the disease is rare, and your positive result is probably a false alarm. Count people, not percentages.

№ 7

The Texas Sharpshooter

Test twenty hypotheses and chance hands you a “discovery”. Featuring a dead salmon with opinions about photographs.

№ 16

The Monty Hall Problem

Three doors, one car. You pick; the host reveals a goat; should you switch? Yes — and almost everyone's intuition screams no.

№ 10

Regression to the Mean

Punishment seems to work and praise seems to backfire — because extreme performances drift back toward average all by themselves.

№ 11

The Gambler's Fallacy & the Hot Hand

The roulette wheel owes you nothing; the shooter might owe you something. Telling apart the processes that remember from the ones that can't.

№ 21

The Prosecutor's Fallacy

“Only one in a million would match” is not “one in a million chance he’s innocent” — the transposed conditional that helped jail Sally Clark, and how a rare match still leaves a crowd of suspects.

№ 24

The Birthday Paradox

In a room of just 23 people, two probably share a birthday — not because the room is special, but because 23 people make 253 pairs. Why coincidences are arithmetic, not miracles.

№ 25

Confounding

Ice cream sales and drownings rise together — yet ice cream drowns no one; summer drives both. How a lurking third variable fakes a real, strong correlation with no cause behind it.

№ 26

The Law of Small Numbers

The counties with the lowest cancer rates are small and rural — and so are the ones with the highest. Small samples swing to extremes, so the top and bottom of any ranking fill up with the tiniest groups.

№ 28

The Conjunction Fallacy

Told that Linda is an activist philosopher, most people rank “bank teller and feminist” above “bank teller” — impossible, since every feminist bank teller is a bank teller. Why a vivid detail feels likelier but can only be rarer.

The blog

Illusions caught in the wild

Longer articles tracing these traps through real headlines, studies and markets — from bacon scares to fund backtests.

Browse all articles →

The pocket checklist

The questions that would have saved you

Each illusion is disarmed by a single question, asked before believing the number. The checklist grows with the library — memorise it and you can skip the rest of the site, though you'd miss the salmon.